About Inner Gold
Built in the barrel racing lanes of Marana
Inner Gold started with one Arizona barrel racer who wanted shirts that felt like a little courage you could put on and ride in.
Every phrase, every color, and every shirt is chosen with intention to empower self-love, inspire growth, and remind you that your worth is not tied to your fastest time.
Whether you are loading up for a jackpot, watching your kid’s first rodeo, or just running errands in boots, we want you to feel grounded, brave, and a little bit golden.
Brand heartbeat
Mission: Empower riders and dreamers to see the gold inside themselves, one tee at a time.
Promise: Soft shirts, kind words, and designs that feel like a deep breath before you run down the alley.
Treasure what’s within. Gold isn’t found, it’s felt.